Axios on MSN: NeeDoh and squishy dumplings are everywhere this Easter — if you can find them Easter baskets are getting a squishy upgrade this year, as parents hunt for toys like NeeDoh and glittery "dumplings" — among this season's hottest items. Why it matters: The surge shows how viral, ... NeeDoh and squishy dumplings are everywhere this Easter — if you can find them NORTH ANDOVER, Mass.--(BUSINESS WIRE)--RMS USA today announced continued momentum for its Mystery Squishy Dumpling phenomenon, a collectible squishy that first took off last year and has since evolved ...

Understanding the Context

No, they’re not edible. The post The Viral Glitter Dumplings, Explained first appeared on Spoon University. New York Magazine: ‘Do You Have Any NeeDohs?’ The Squishy Shortage, Explained. In the world of squishy sensory toys and fidgets, NeeDoh is king.

Key Insights

The brightly colored blobs come in a vast assortment of styles and shapes that stand out on store shelves thanks to ’70s-inspired ... Business Wire: A Viral Sensation Turned Retail Juggernaut: RMS USA’s Mystery Dumpling Continues Its Sell-Out Streak