netflix on data - Generation Z Gadgets
We rely on the cloud for all of our scalable computing and storage needs — our business logic, distributed databases and big data processing/analytics, recommendations, transcoding, and hundreds of other functions that make up the Netflix application. Netflix also opened third-party data access to trusted partners like Experian and Acxiom and announced our own clean room strategy, where we can collaborate in a private, secure environment on everything from planning and activation to measurement. All while protecting the privacy of our members.
Understanding the Context
Netflix’s next live boxing event will be Jake vs. Tank, airing globally on November 14. Total viewership AMA estimates are derived from VideoAmp data in the US (for both Live+SD and Live+1), Joe Hand (US, Canada, Puerto Rico) and first-party data in global markets (for both Live+SD and Live+1). The premiere date3 for any Netflix TV series or film; and Whether a title was available globally.
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Key Insights
In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Over 60% of Netflix titles released between January and June 2023 appeared on our weekly Top 10 lists. Today, we released our newest Engagement Report with what members watched on Netflix from July to December 2025. This report measures engagement by views (total hours viewed divided by runtime) and captures all viewing in the second half of 2025, representing 96B hours watched on Netflix. For the second half of 2025 we found that: Netflix Originals thrilled audiences everywhere KPop Demon ...
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Today, we’re sharing our latest Engagement Report, highlighting what Netflix members watched from January through June 2025. Watchtime — or engagement — is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others. This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of ... Here are some insights from the second half of 2024: Members watched over 94B hours on Netflix in the second half of last year, a 5% increase year over year. Despite premiering only six days before the end of the year, Squid Game Season 2 dominated the second half as our most-viewed series with 87M views.
When people watch more, they stick around longer and recommend Netflix to others. In the first half of 2024, people watched over 94 billion hours on Netflix — a reflection of how much our members love our stories and value our service. Great stories can come from anywhere and be loved everywhere.