Apple's greatest talent is turning niche products into mainstream hits. Here are five brilliant examples of trash into triumph. This week, Apple introduced a new iPhone app to little or no fanfare.

Understanding the Context

But there’s a reason for its quiet release — it isn’t meant for everybody. The app is called Maps Surveyor, and its sole purpose ... 9to5Mac: AirPods Max have a unique status among Apple products, and it’s not a good one Earlier this week, Mark Gurman reported some disappointing news for AirPods Max fans: Apple has no concrete plans to update the AirPods Max again in a meaningful way. The headphones aren’t a hot ...

Key Insights

AirPods Max have a unique status among Apple products, and it’s not a good one Cult of Mac: 5 times Apple turned failed products into huge successes